Jony Ive: I was having a conversation with [Steve Jobs] and I remember asking him why it could have been perceived in his critique of a piece of work he was a little bit too harsh. We’d been putting out heart and soul into this. I said, couldn’t we be a bit more, couldn’t we moderate the things we said?
And he said, ‘Well, why?’
And I said, ‘Because I care about the team.’
And he said this brutally brilliantly insightful thing, what he said was, ‘No Jony, you’re just really vain.’
‘No, you just want people to like you. And I’m surprised at you because I thought you really held the work up as the most important, not how you believed you were perceived by other people.’
I love this. Now try reading this article on nonviolent communication.