Shu Uesugi

There was No Real Sacrifice

From Jony Ive’s interview at Vanity Fair’s New Establishment conference:

Jony Ive: Steve was the most remarkably focused person I’ve ever met in my life.

And the thing with focus is, it’s not this thing you aspire to, or you decide on Monday, ‘You know, I’m going to be focused.’ It is a every minute, ‘Why are we talking about this? This is what we’re working on.’ You can achieve so much when you truly focus.

…he would say, ‘How many things have you said no to?’ And I would have these sacrificial things, because I wanted to be very honest about it, so I said no to this, and no to that, but he knew that I wasn’t vaguely interested in doing those things anyway, so there was no real sacrifice.

What focus means is saying no to something with every bone in your body think is a phenomenal idea, and you wake up thinking about it, but you end up saying no to it because you’re focusing on something else.

I already quoted Jony Ive earlier today, but decided to do it again.

You can achieve so much when you truly focus.

I often feel like blogging is not what I should be focusing on. Some people say starting to blog was the best decision they’ve made in their career. On the other hand, many successful people don’t blog.